A
business by definition is a living, breathing entity. Loyalty is achieved when
customers know they are dealing with a company that understands their needs and
not just a company that wants to profit.
·
Let
the Market Know “Who You Are”. Outside
the Home and About Us pages, you can set up a blog page where you can share
your thoughts and ideas with your audience.
·
Address
the Needs of Your Market. Invite
your audience to engage you by encouraging them to post comments on your blogs.
Embed survey forms and ask your audience to participate and convey their needs.
·
Educate
the Market of Your Business. Utilize
the 80-20 Rule; 80% of your content should be usable or relevant to the needs
of your audience while 20% should educate them about your business.
·
Improve
Customer Service. In
addition to e-mail, social media, mobile and landline, install chat support as
the 5th avenue for customer service. This will give your end-users more
options to relay concerns and inquiries.
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