Before
broadband technology became widespread in 2004,
websites were used primarily for marketing and informational purposes. A
website functioned more like a brochure; you put one up to stay ahead of the
competition. But there wasn’t much thought and purpose behind the content.
With
the growth of the Internet, the influence of social media and the popularity of
mobile devices, the website has become a crucial tool to build your business.
·
Share
Your Story – According to Nobel Prize winning
psychiatrist Daniel Kahneman, consumers
patronize brands they
can align their values with.
A
website is a great way to share your story; tell your audience why you started
this business, your goals and what you hope to accomplish with it.
·
Get
Clients – It’s not enough to have a rock
star online profile. 36% of clients prefer to deal
with businesses that
have websites. By contrast, only 21% will work
with businesses without websites.
A
website gives you the platform to highlight your experience and expertise.
·
Find
Your Team – Are you looking for people to
help you run your business?
Set
up a Career page in your website where prospective candidates can fill out an
application form and attach their resume.
Post
your job requirement in social media and link it back to your website. You
should have a good number of candidates in no time!
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